Brand Identity
Publication
Photography
Motion
Website
Infographic
Poster
Service System
Package
Typeface
Installation
Speculation Artifacts
Video
Confucian filial piety, or xiào
“You cannot step into the same river twice”
——Heraclitus
Body as a site of power
Michel Foucault
"Social Clock"
The unwritten schedule that societies set for major life events, subtly enforcing when one should be married, have children, or retire.
Social facts are like trees—they grow and shape society, yet impose structure on the individual, subtly guiding our lives.
——Émile Durkheim
The “Iron Cage”
how modern society's focus on efficiency and bureaucratic structures can trap individuals in rigid systems, limiting their freedom and creativity, while also exploring how societal expectations significantly influence individual actions through his concept of "social action."
——Max Weber
Speculate
Defamiliarize
Reflect
Remake
Claim
Refuse
Reveal
Parodies
Critique
Deconstruct
Subvert
Question
Metaphor
hijack
Challenge
Recontextualize
Reroute
Against
Sand
- Time Passenger
- Hourglass
Plants
- Each season symbolizes a life stage
- In a garden of expectations
- "Artificial Growth"
- Conformity vs. Natural Growth
Water
- Erosion
- The deeper the water, the greater the pressure
- Evaporation
River
- Life
- Adaptability & Resilience
Mirror
- Distorting Mirror
- Distorted Self